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News 10 Steps to successfully launch products with Gamification
1. Soft Introduction- Quests This is where we combine physical and virtual actions inside your app and/or website as part of a quest...

Gamification, as research firm Forrester defines it, is “The insertion of game dynamics and mechanics into non-game activities to drive a desired behavior.”

It has the capacity to turn a relatively mundane task into an adventure. It gives people the purpose and the challenge they need to find motivation and involvement by taking advantage of the human psychological predisposition to engage in games.

It is a solution for engagement and behavior change and it succeeds...

The short answer yes, the long answer is still yes but scroll down to see why it’s a yes

First a short introduction:

Gamification is the incorporation of game elements and game psychology in a non-game context. Just to be clear, game elements are not merely games, as far as names go ‘Gamification’ couldn’t be more misleading. It is, in fact, the science of games to which the term refers. Layering game elements over non-game...

Gamification is evermore popular and gaining traction at an epic pace. Gartner Group forecasts that by 2015 more than 70% of the world’s biggest companies (Global 2000) will have implemented Gamification in some form or another. This is quite an achievement for a technological movement that remains relatively confusing to a huge number of people and has yet to hit the radar of the companies that can benefit fro Gamification the most.

So what is...

Textbook definition of gamification is as follows:

‘Gamification is the application of game elements to real world tasks’, Yep, that’s it…

To elaborate a little;

The principles of gamification are not new, only the word itself, which was coined for the first time in 2002 by Nick Pelling. It refers to the introduction of game elements, like points, rewards, badges, prizes, competitions and leaderboards systems, to real world jobs to incentivize participation

An example of...